360° Digital Marketing Consultant in Ahmedabad Helping Businesses Scale with Meta Ads, Google Ads & Personal Branding

The Client

A small ecommerce brand selling home and kitchen accessories online, shipping across India through their own Shopify store. They had been running Google Ads for over a year but spend kept climbing faster than revenue.

The Challenge

A single bloated Search campaign was mixing branded, generic and competitor keywords together, Smart Shopping had never been separated from manual campaigns, and there was no negative-keyword hygiene — a large share of spend was going to irrelevant searches.

What We Did

• •Split campaigns by intent — branded, category, and high-converting product terms each got their own budget and bidding strategy.
• •Rebuilt the product feed and Performance Max setup so the highest-margin SKUs got priority spend.
• •Ran a two-week negative-keyword audit and cut close to 90 wasted search terms from the account.
• •Moved from manual CPC to a target ROAS bidding strategy once enough conversion data had accumulated.

Results After 60 Days

The Client

A B2B consultant in the finance space who had solid expertise and client results but almost no visibility outside their existing network — no content presence on LinkedIn, and inbound enquiries were rare.

The Challenge

They had a lot to say but no system for saying it consistently — no content calendar, no clear positioning statement, and a habit of posting only when they "had time," which meant long silent stretches between updates.

What We Did

• •Defined a clear positioning angle built around their specific niche, rather than generic "finance expert" messaging.
• •Set up a repeatable content system — 3 posts a week drawn from real client conversations, industry commentary and short frameworks.
• •Batched writing and recording into a single monthly session to remove the "no time to post" excuse.
• •Layered in strategic engagement — commenting and connecting within their target industry to widen reach organically.

Results After 6 Months

The Client

A real estate developer running paid campaigns to a landing page for an upcoming residential project. Traffic was healthy, but very few visitors were actually submitting the enquiry form.

The Challenge

The existing page took over 6 seconds to load on mobile, buried the enquiry form below three scrolls of content, and led with generic copy about the builder instead of what a buyer actually wanted to know — location, pricing, and possession timelines.

What We Did

• •Rebuilt the page with a lightweight structure, compressed imagery and lazy-loading to bring mobile load time under 2 seconds.
• •Moved the enquiry form above the fold and added a sticky mobile call-to-action bar.
• •Rewrote the copy around buyer priorities — price range, location advantages, amenities and possession date — instead of developer credentials.
• •Ran three rounds of A/B testing on headlines, form length and CTA wording over four weeks.

Results After 30 Days